EveryScape to Exhibit at Where 2.0

This post was written by Mok Oh, Founder and CTO of EveryScape.

I will be speaking in a panel called Mobile Reality at Where 2.0 this year. Definitely excited to talk more about our iPhone development and application that shows off our technology and content (which is a work in progress). Here’s the abstract of the panel:

An emerging class of smartphones including location-based services and persistent data connections are lenses by which we can effectively view data layers atop physical space. What was once only available from tethered desktop computers is now possible from pocket-sized companion devices that travel with us. We are seeing examples of this in their earliest incarnations – social networking, gaming, reference and commerce.

Opposed to looking far into the future, this panel looks at examples of this technology in use and available today to consumers on a variety of smartphone platforms, including the Apple iPhone and Google Android. Panelists will provide short demonstrations of this technology, followed by a topic discussion and Q&A.

We will also have a booth there to better connect with the Where community. Please come join us in San Jose!

"Do they know you have a mechanical bull?"

Emerson Students impress us with their marketing pitches

This post was written by William Ho, User Experience Designer and member of the EveryScape Marketing team

• 3-D glasses with stereographic images…
• Sidewalk graffiti branding…
• Animated MBTA ads…

These were just some of the innovative marketing ideas that Emerson students presented to EveryScape’s sales and marketing team on Tuesday May 5th.

We at EveryScape asked a graduate class in Integrated Marketing Communications at Emerson to come up with a go-to-market strategy. Rebecca MacQuarrie (Director of Marketing at EveryScape) and Douglas Quintal (Marketing: Undergraduate Program Director) organized this collaboration.

Their main task was to focus on the following problem:

“How can EveryScape reach the small local business owner who needs a web presence?”

For this semester long project, three Emerson teams pondered long and hard about this question. Their ideas led these teams to conduct user and market research, invent user personas, create print ads, and produce powerpoint slides in preparation for their final presentations. Each team had just one hour to prove they had the best marketing strategy for EveryScape. Not only were there prizes and bragging rights involved, their semester grades were on the line!

Here are some of the marketing creatives they produced

New Taglines:

“ Know your neighborhood. Know your World.”
“Step Inside!”

Ad Copy:

“It’s what’s inside that counts”
“Let people in 24/7 with no reservations.”
“Do they know you have a mechanical bull?”

Ad Examples:





After 3 hours of presentations, EveryScape chose Jane Agency as the winning team. This agency started off by giving every EveryScape member a bottle of sparkling water to put on top of a branded EveryScape coaster. Their slick narrative presentation, creative ideas, and attention to detail put them over the top.

Even though there was just one winner EveryScape would like to give props to all the effort put in by all the students and Professor Quintal during the semester. After the presentations we left carrying a 2 foot high stack of market research, ad creatives, and collaterals!

In the near future don’t be too surprised if you see an EveryScape street team handing over 3-D glasses at a local event or see an animated WebScape on the MBTA!