The Taste of Cambridge

This post was written by Rebecca MacQuarrie, EveryScape's Director of Marketing.

If you're a Bostonian, or have spoken to a grumbling Bostonian lately, you'll know that June Gloom descended upon our fair city. As a glass-half-full kind of girl, I haven't actually counted the rainy days myself, but local DJ's, facebook updates and various co-workers have told me that the count was somewhere around 24 days!

With that in mind, you'll understand why we were all a little nervous when last Thursday rolled around, when we were set to exhibit and attend the outdoor Taste of Cambridge event. The original date had been canceled due to--you guessed it--rain and the weather wasn't looking much brighter at the beginning of last week. The sun gods must have felt sorry for all the hungry Cambridge residents and the happy restaurateurs though because an hour before the event was supposed to kick off, it cleared up into the most beautiful weather we've experienced all month!

A view of the festivities at The Charles Hotel

With 61 Cambridge restaurants in attendance, there were food and drink samples for every palate. A few of my favorites included the refreshing Rhubard-Hibiscus Mouse with Yogurt Foam from Craigie on Main, Parmesan and Pesto Risotto Fritters from Tavern on the Square, and pretty much every dessert offering from Finale! Also, a big thank you to great guys at Iggy's Bread, who kept us company throughout the event and made the entire EveryScape office happy by sending us away with a big bag of their delicious bread.

Thanks Iggy's!

It was great to get out into the community, enjoy some tasty food and lively music and interact with EveryScape customers and site visitors. We introduced EveryScape to a number of Cambridge and Boston residents who are interested in using WebScapes to plan their next night out.

A big thanks to Denise Jillson and Robin Lapidus from the Harvard Square Business Association and Jeff Moy of the Hong Kong for putting on an amazing event. All proceeds went to Youth on Fire and Club Passim's Culture for Kids. If you didn't make it out this year, make sure you mark it on your calendar for next year as this event is not to be missed!

EveryScape and Northeastern Alumni

This post was written by Anthony Madrigal, EveryScape's Regional Account Manager, Boston.

Eyes were glued to the double projector screens suspended from the ceiling this week at the Northeastern University monthly alumni meeting, as EveryScape’s Director of Business Development, and 1999 NEU grad, Craig Kapilow presented to a packed house of 50+ members. The topic for the evening was “Local Search; How to Discern Where To Go Today and Tomorrow” and was as much entertaining as it was relevant to the mixed group of seasoned professionals and recent graduates. Addressing the transition that has taken place in Local Search since the dawn of the Yellow Pages and first wave of residential telephone users, to the emergence of Search titan Google, to the subsequent information deluge that a patron-to-be is faced with when choosing a business, the EveryScape team posed the question “How do you make sense of it all?” The answer from the crowd was simply that there is no substitution for “seeing it for yourself.” Kapilow briefly touched on the EveryScape product suite and moved on to address some of the marketing challenges facing business owners and users alike, and finished by touching on mobile and its relevancy moving into the next decade. Though the presentation was not intended to be a pitch for EveryScape, the questions from the crowd quickly moved it in that direction. “How do you do this?” “What’s your business model?” “How much did you do in revenue last year?” The end result was a 30 minute pitch, where a 10 minute presentation was requested (thank you Northeastern Alumi Association). After breaking for a networking opportunity and speaking to nearly everyone in the room, the overarching theme of the evening became apparent. Patrons and business owners, marketers and sales professionals all see tremendous value in allowing someone to experience a location before arriving. They also all want in on the EveryScape IPO, but that is a completely different post (sorry guys).