EveryScape and Northeastern Alumni

This post was written by Anthony Madrigal, EveryScape's Regional Account Manager, Boston.

Eyes were glued to the double projector screens suspended from the ceiling this week at the Northeastern University monthly alumni meeting, as EveryScape’s Director of Business Development, and 1999 NEU grad, Craig Kapilow presented to a packed house of 50+ members. The topic for the evening was “Local Search; How to Discern Where To Go Today and Tomorrow” and was as much entertaining as it was relevant to the mixed group of seasoned professionals and recent graduates. Addressing the transition that has taken place in Local Search since the dawn of the Yellow Pages and first wave of residential telephone users, to the emergence of Search titan Google, to the subsequent information deluge that a patron-to-be is faced with when choosing a business, the EveryScape team posed the question “How do you make sense of it all?” The answer from the crowd was simply that there is no substitution for “seeing it for yourself.” Kapilow briefly touched on the EveryScape product suite and moved on to address some of the marketing challenges facing business owners and users alike, and finished by touching on mobile and its relevancy moving into the next decade. Though the presentation was not intended to be a pitch for EveryScape, the questions from the crowd quickly moved it in that direction. “How do you do this?” “What’s your business model?” “How much did you do in revenue last year?” The end result was a 30 minute pitch, where a 10 minute presentation was requested (thank you Northeastern Alumi Association). After breaking for a networking opportunity and speaking to nearly everyone in the room, the overarching theme of the evening became apparent. Patrons and business owners, marketers and sales professionals all see tremendous value in allowing someone to experience a location before arriving. They also all want in on the EveryScape IPO, but that is a completely different post (sorry guys).